Alex Beuscher
617.359.6971 cell
alexbeuscher@gmail.com
Site Portfolio
waaf.com
Online Content Director / Entercom Boston / 2008-2011
My role as Online Content Director involved the management and hands-on production of the station's web content and digital presence. This involved setup, training, and execution within the sphere of our blogs, video, podcasts, special event microsites, and contesting. I was specifically tasked with growing our presence on YouTube and helping to design and implement a social media strategy for Facebook, Twitter, and mobile platforms. We experienced a 1000% increase in our YouTube views, from under 25k views per month to over a quarter of a million per month. Our Facebook Fanbase grew from below 10k to over 50k in one year, and our mobile consumption was raised sigificantly with the help of a smartphone app, a text messaging program, and targeted advertising.
www.937mikefm.com (no longer active)
Online Content Director / Entercom Boston / 2008-2011
Mike FM came with a very different set of challenges than WAAF. Mike FM was a "Jack" format station with no on-air personalities; the site needed to assume the personality of the radio station without the aid of individuals to make that happen. Staff was limited, as was access to celebrities, a key traffic driver at WAAF. Through a combination of social media strategy, user generated content, and contesting, we managed to bring Mike's digital presence to life, resulting in doubled unique visitors per month and a quadrupling of time spent on the site per visitor. Mike FM has recently gone off-air and has been replaced by WEEI-FM, so this website is no longer publicly available.
www.greenpowergirl.com
Privately Contracted Developer
Green Power Girl is a Hawaii-based educational initiative focused on educating children about the environment and related issues. This is a wordpress site which was launched with a fast deadline for a TED Talk in Honolulu. The focus of the site redesign was to make it more relevant for search by converting it from Flash to WP, and also to allow the client to update and maintain her own site directly after the initial build.
www.aspca.org
Junior Web Developer / Boston Interactive / 2007-2008 (6 months)
This is one of several sites in which I worked with a large team in site construction and front-end development. My duties ranged from markup and CSS layout to some php programming projects and a good deal of javascript work. Among the clients serviced were FAO Schwartz, New England Coffee, MedAssets, and many others. On the ASPCA project, I handled markup and css layout for all sections of the original site.
www.aandsdesignstudio.com
Webmaster / 2008-present
This is the work portfolio of two Boston Based artists, Alexi Antoniadis and Nico Stone. Their central concerns were minimalism and simplicity.
www.mcoproductions.com
Webmaster / 2003-present
MCO Productions provides local pub trivia and other DJ services in the Greater Boston Area. I have recently reworked the site into Wordpress to allow the client to manage their own content more easily.
About
My name is Al. I moved to the Bay Area from Boston in August of 2011, and am currently employed as a web content manager and taking occassional part-time work. I specialize in front-end development, content management, and digital strategy.
Web Content Manager
Medley Health, Dublin, CA
Medley is a startup company in the medical industry, who provide membership model practice management services for primary care physicians. I currently run their public websites, manage content, and provide other web related support and development.
Online Content Director
WAAF & Mike FM, Brighton, MA
I have just ended a term of employment at WAAF and Mike FM, two Boston music radio stations. I managed a team of content producers, and also worked in a variety of roles to support and create video, web, and mobile content for our listeners in conjunction with our station's on-air personalities as well as local and national celebrities.
Web Developer
Boston Interactive, Wellesley, MA
Boston Interactive is a leading design firm operating out of Charlestown, MA. My duties as a developer there ranged from markup and CSS layout to some php programming projects and a good deal of javascript work. Among the clients serviced were FAO Schwartz, New England Coffee, MedAssets, and many others. On the ASPCA project, I handled markup and css layout for all sections of the original site.
Lead Web Developer
Nurse-Recruiter.com, Wellesley, MA
Nurse-Recruiter is an online job portal for nurses, similar to Monster.com but specialized. My duties have included the design and implementation of an intranet, and redevelopment of web software from PERL into PHP. I have also rewritten most of the content on the site for SEO value, and increased total web visitors as well as goal conversions by almost 100% in 10 months. This term of employment has more or less ended due to a partnership with a larger firm who took over the development of the site.
Trivia DJ
MCO Productions, Brighton, MA
I have run pub trivia on and off for years, and have experience in DJ'ing and MC'ing functions such as weddings, special events, and parties. I have a full PA system and contract independently.
Freelance Web Design
Allston, MA / Alameda, CA
I employ myself part time as a web designer. A list of some sites that I have worked on can be found on the home page. Along with my web work, I do consulting in basic IT, application training, and print design.
Afterschool Instructor
SSDS, Newton, MA
Taught video to children ages 9 to 12 at Solomon Schechter Day School's After School Program. Students learned to work with a camera, plan movies, and make short films.
Webmaster
AMICAS, Inc., Brighton, MA
AMICAS, Inc. provides software for the management and viewing of medical images (x-rays) inside of a web browser on standard PC's. My responsibilities included redesign and implementation of public website as well as the design of an Intranet Site.
Emerson College - BFA in Creative Writing
Languages: PHP, SQL, HTML, CSS, Javascript, ASP, Python
Web Apps and Tools: Wordpress, Drupal, SVN, More (please ask if you don't see what you're looking for)
Software: Adobe Graphic Suite, Most Text/Script Editors, Final Cut Pro, Protools, Sony Vegas, MS Office
Miscellaneous: Video Production (scheduling, casting, location production, live shoots, editing, publishing), Audio Work (voice acting, production), DJ (Master of Ceremonies, Event Programming, Music Programming, Pub Trivia), Teacher (Elementary through Middle School - uncertified), Drums (intermediate), Writing (copy-editing, writing for web, creative, business, teaching)
I am available for voice work at reasonable rates. Please find radio spot samples below.
For the past three years, a large portion of my work has been the production, planning, filming, and editing of video for WAAF and Mike FM. There is a demo reel below highlighting some of the work that was done. You may find the complete portolfio of video work at WAAF's Youtube Channel. I am well versed in Final Cut Pro, and have exposure to Adobe Premier and Sony's Vegas Suite on the PC. The video here was, with a few exceptions, shot on Sony EX1's and edited on a Mac.